TAKE ACTION: The 15% Pledge

TAKE ACTION: There's a lot of work to be done when it comes to Black representation within the fashion and beauty industries. Part of that work starts on the shelves and racks of some of our favorite retailers. Last week, @Brothervellies designer @AuroraJames announced a new 15% Pledge (@15percentpledge). The mission is to get major retailers to pledge 15% of their shelf space be stocked with Black-owned businesses. ⁣

You asked how you can help? This is one way! For a multitude of reasons, Black-owned businesses are often overlooked by retail buyers. Being more aware of how and where we spend our dollars can create bring about the change we're all looking for. Black people account for 15% of the US population and providing opportunities for more Black-owned businesses could put millions of dollars back into and black communities. ⁣

For more information on the 15% Pledge and to sign the petition, visit www.15percentpledge.org.

Below is a list of brands (fashion, beauty and lifestyle) that have AGREED to take the pledge*:


Rent The Runway

West Elm

* as of 7/25/20